Digitalization key visuals — Rhenus Logistics, six scenes
These digitalization key visuals were commissioned by Rhenus Logistics — a major international logistics group — to bring a stronger visual focus to the digital dimension of their brand. The concept: transport vehicles passing through a digital screen, visualising the shift from traditional to digital operations. We developed all six visuals in close collaboration with the client and carried the concept consistently across the full series.
Digitalization key visuals — compositing and production
We produced the visuals using digital image editing and creative retouching — combining multiple photographic elements and visual components into entirely new image worlds. Furthermore, the photo material came entirely from Rhenus’ own database. No additional advertising photo shoot no additional shoot entered the equation. As a result, the production was both cost-efficient and fast. We focused throughout on lighting quality and overall visual impact. The speed-painting process video shows how the scenes developed from rough layout to final composite.
Why digitalization campaigns need strong key visuals
Digitalization is an abstract concept — however, it needs to feel tangible in a campaign visual. A transport vehicle passing through a glowing screen does that work in a single image. Our key visuals service and 3D visualisation are built for exactly this kind of brief. For the production case, our piece on why great products deserve better than a photo shoot explains it in detail. See also our logistics CGI key visuals and logistics sustainability CGI for more logistics work.
More logistics and digitalization CGI work
Your transformation. Our visual. Whether you need one key image or a full campaign series, we bring the concept to life — efficiently, without a large-scale production, and with the same visual quality throughout. Let’s talk. We have worked with logistics clients across multiple divisions — and we know how to build a visual series that holds together.
