How High-End Product Photography Boosts Your Sales

Why Professional Product Images Are a Game-Changer for Your Brand

As a manufacturer of your products working with high quality product images is absolutely crucial. Professionally visualized product images lead to clients that are more likely to buy your products and services and have a positive impact on how your customers perceive your brand. This post serves as a guide to explain the importance of great brand photos and their lighting, as well as their impact on your companies revenue.

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What Is High-End Product Photography?

Defining Quality Product Photography That Converts

Good product photography is to be acknowledged by they clear and precise lighting. The photos need to be created in a high quality and resolution. It’s crucial that they showcase the most important details and feautures of the product, so clients can easily understand them. Different shooting angles is a must have to clearly demonstrate the sizing of the product.

How to Shoot Great Product Photos

Depending on the case a professional camera and good lens is the foundation on which a good product photo stands. It is a necessity to achieve that popular advertising look and it makes big printing possible due to it’s high resolution. It is also advantageous for post-production and creative retouching, which becomes easier and more flexible as a result. Of course, there are cases where you might lean more towards simple iPhone camera without fancy lighting, if you sell very casual products or if it fits your way of social media advertising. But generally speaking, good equipment equals good results.

If you opt for expert results – lighting is of paramount importance.

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Why Great Product Photos Increase Sales

Using product visualizations of highest quality makes sure that your clients chose to purchase your products. After a study made by Shopify, sales are being increased by stunning 94% due to better images. People are much more likely to purchase a product if they have a clear visual idea of it that also explains features and details. Good product images therefore lead to more trust and thus to higher sales.

Expert product images increase sales by up to 94%!

The Importance of Lighting in Product Photography

Apart from all other requirement for great product photos, there is one thing above all else that has the biggest bearing and that is lighting. Clients underestimate the immense importance of lighting like nothing else. And that is exactly what drives the price. Striking results are often achieved by going the extra mile for the perfect light setup. It is precisely arranged light-gradients that make metals of all kinds and glossy surfaces look infinitely more elegant and valuable compared to using simple softbox-lights. It makes your visuals a great fit for print & OOH or Key-Visuals and it clearly distinguishes your expert product images from of all sorts of cheap product presentations or quickly generated AI-product pictures that would rather harm your brand. It also makes

The products beauty and quality is best accentuated with small-scale and extremely precise positioning of the lights.

That requires years of experience, wheter it’s product photography in the studio or in 3D space. Of course this approach is considerably more expensive but it is definitely worth the investment. As one can imagine, clients are willing to pay more for a product that appears to be more valuable.

Conclusion

Invest in High-End Product Photography to Grow Your Business

Brands that are serious about their products will always rely on professional product photography and product rendering. They know that economising on product presentation comes with a high price that far exceeds the savings. Invest in great product visualizations and build your company and future sales on a safe ground. Convince your clients of the value and quality of your products, by choosing expert photography.

Lauktien.Studio is your service provider for commercial visualizations and photography. Don’t hesitate to reach out or ask us about what we can do for you. We have an experienced network of professional creatives, photographers, retouchers, AI-artists and 3d artists that will ensure, your product is perfectly displayed.