CGI vs product photography: the honest answer

A practical guide for brands and agencies who keep asking the same question Six months after the launch, a client calls. The product is selling well. The campaign is running. But the packaging has changed — new label, updated colour, seasonal variant — and they need the same hero shot they used at launch. Same […]

Amazon product images: the silent weapon your listing is missing

Your product might be excellent — still, your images might be working against you. You’ve spent months developing your product. The quality is there. The price is competitive. You hit publish on Amazon — and then: nothing much happens. The traffic trickles in, the conversion rate sits somewhere between disappointing and depressing, and returns are […]