Key-Visuals that move people

Campaign key visuals for brands and agencies — built for web, social, print & OOH

Made in Berlin

What you get: one hero visual & a full campaign asset system

You don’t just get some nice pictures — you get a campaign system that stays consistent across every channel:

  • Master key visual (layered PSD + final master)
  • Exports for web, social, print & OOH (ratios + safe areas)
  • Variant crops + optional A/B routes
  • sRGB + CMYK files when needed
  • Clear usage terms in writing
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💥 Top results

💥 Quick turnaround

💥 Cross media execution

Process: from briefing to final master in 2–4 weeks

Clear milestones, fast first directions, and a reliable timeline. We align on briefing, develop 2–3 routes, lock the layout, then produce (photo/CGI) and finish to a campaign-ready master.

A campaign key visual turns product benefits into a story people feel in a second. We design key visuals that spark emotion and make products the obvious choice. Our images tell a clear story in a second and show the benefits your customers care about. Depending on the task, we combine product photography, Creative Retouching, high-end 3D/CGI and AI Key Visuals. The result is consistent branding and campaign assets that work across web, social, print, and retail.

Methods: photography, CGI/3D and high-end retouching

Concept Art from a raw scribble to the finalized key visual asset made in 3D / CGI. Showing the campaign process of a logistics company from start to finish

Working with us is simple. We start with a short briefing, share first directions quickly, and refine the best route together. If you don’t have a concept yet, we develop it with you. Most projects finish in 2–4 weeks, depending on scope. Pricing is transparent and the first revision is included, so there are no surprises.

Why Lauktien.Studio

Campaign key visual for a supplement power drink combining photography and high-end retouching. The bottle crashed through the refrigerator so there is a hole in the door with the contours of the power drink

Lauktien.Studio is a boutique agency: high standards, plain language, and collaboration on eye level. Our craft is both artistic and effective — We focus on impact: visuals that lift click-through, conversion, and brand perception. If you need 3D Product Visuals that stand out and stay consistent, you’re in the right place.

Lürzer’s Archive 200 Best Digital Artists award badge including artwork by Rüdiger Lauktien

Award-winning craft
(200 Best) & commercial reliability

Rüdiger Lauktien, founder of Lauktien.Studio, has been listed among the 200 Best Digital Artists Worldwide and honored multiple times by Lürzer’s Archive. With over a decade of experience, we bring award-winning craft and reliable partnership to entrepreneurs, brands, and agencies that expect more than just good images.

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FAQ

A key visual is the hero image of a campaign—the one picture that carries your message across all channels. It compresses story, benefit, and brand look into a single, memorable scene. Used consistently, it lifts recognition, click-through, and sell-in (e.g., e-commerce thumbnails, retail decks, OOH). It’s built to be adapted (alt crops, sizes, motion cut-downs) so your media stays visually coherent and efficient.

 

Standard photos document; a key visual strategically persuades. We start from positioning and audience insight, then design one image that makes the single most important benefit obvious in a second. It’s crafted for cross-channel reuse (social, web, print, OOH) and technical specs, often combining photography with high-end CGI/3D and advanced retouching. The result is not one more asset—it’s the anchor for the whole campaign.

Typical projects take 2–4 weeks from briefing to final artwork. A fast track (simple setup or CGI-led) can be done in 10–15 business days; complex shoots, heavy 3D, or stringent approvals can extend to 5–6 weeks. We map clear milestones (brief → concept → layout → production/shoot/3D → final) and share timing up front. If you have a fixed launch or media booking, we plan the schedule backwards and protect it.

 

We keep it simple and guided. After a short briefing, we present concept routes with rough visuals and copy cues; you pick a direction, we refine to layout, then produce (photo/CGI) and finalize. Expect two to three feedback rounds; you’re involved at the decision points, not buried in production details. We handle creating, rendering, and post; you approve at each milestone with clear checklists.

Both work. If you have a concept or an AI-Generated image, we elevate it, refine it and make it production-ready. If not, we create the idea based on your audience, promise, and competitive set—often proposing 2–3 distinct routes (e.g., photo-led, CGI-led, hybrid). You’ll get rationale, rough compositions, and feasibility notes so you can decide confidently before we commit to production.

Budgets depend on method (photo vs. CGI/hybrid and AI), complexity, usage rights (media, markets, duration), talent/models, set/props, and speed. To set expectations: CGI/static key visuals typically start around €5–10k; studio photography or hybrid work commonly lands €8–25k; large productions with models/sets or complex 3D can exceed €30k. We give a fixed estimate after briefing, list inclusions (pre-pro, production, post, revisions), and quote any extras (e.g., additional crops, new markets) transparently.

We deliver master files for the agreed media. You’ll receive exports for web/social/digital (sRGB) or print (300 dpi CMYK), or OOH (hi-res/scale as required). If you expand to new channels, markets, or durations later, we can extend rights and generate new crops quickly.