Creative automotive product visualization with a semantic environment
We love creating visuals for tire products just as much as we love driving them. In this project, we crafted a CGI/photo hybrid that serves as a key visual for all-season tires. Using advanced 3D product visualization, we brought the tire, rim, and even the blades of grass on the left side of the scene to life.
Visualizing All-Season Tires in a Seasonal Mix Using CGI and Creative Retouching
As always, we focused on lighting quality and overall visual impact. With the right professional lighting setup, products can look truly captivating and full of character.
The tire’s environment was created using carefully selected stock images and transformed into a fully professional image world. For the final touch, we used techniques from compositing and refined everything in Photoshop during post-production.
The result? A high-end product visualization — cost-efficient and completely free of traditional advertising photography.
Learn more about Lauktien & Friends
Would you like your company to stand out with equally stunning visuals?
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