28 Premium CGI Car 3D Renders
High-End Automotive Visualizations by Lauktien.Studio
Especially in the automotive sector, CGI (Computer-Generated Imagery) and 3D renderings offer an outstanding way to adapt and present vehicle images in an exceptionally aesthetic manner — without the need for complex and costly photo shoots.
Explore more CGI visualizations and imagery by Lauktien.Studio
That’s why Cardip GmbH — a manufacturer of sprayable car films — commissioned Lauktien.Studio to create 28 high-quality CGI car renderings.
The goal of this project was to showcase before-and-after visuals, illustrating the realistic change in appearance with and without the spray film. These side-by-side renderings allow customers to clearly see the transformation in a photorealistic and visually refined way.
The displayed CGI renderings perfectly demonstrate the level of precision, style, and aesthetic quality achieved throughout the project.
In total, 28 renderings of five different car brands were produced.
What is CGI?
CGI stands for “Computer Generated Imagery” — images created entirely by computer. In the automotive industry, virtual imagery created through CGI is used for two main purposes.
First, CGI car visualizations are used to present vehicles in specific outdoor or studio environments — without the need for an actual photo shoot.
Second, CGI automotive imaging is utilized by car manufacturers and advertising agencies to give vehicle imagery a level of aesthetic refinement that would be difficult or impossible to achieve through traditional photography.
Additionally, existing car images can be recolored, modified, or placed in new backgrounds with ease.
For the automotive industry, Computer Generated Imagery opens the door to entirely new visual worlds. Automotive CGIs are typically created by specialized CGI studios that combine technical precision with artistic expertise.
CGI Automotive
Since the design data of a new car model is available as CAD data, it is entirely possible to create photorealistic visualizations of new vehicles using CGI and 3D rendering. Thanks to the flexibility to easily adjust colors, lighting, shadows, perspectives, and textures, CGI is ideally suited for producing a wide range of variations.
For CGI visualization, a specialized CGI studio with extensive experience and high technical expertise is the right choice to achieve renderings of the highest level of perfection.
What Happens When Something Is Rendered?
Definition: Rendering
Rendering refers to the digital creation of an image from data, vector graphics, and 2D or 3D scenes.
The term “rendering” comes from the English verb “to render,” which means “to synthesize an image.” In other words, rendering is the process of creating a visual graphic from raw data.
What Rendering Actually Means
When something is rendered, digital data is stored as a mathematical representation of points and surfaces in a three-dimensional space. Using rendering software, it becomes possible to make precise adjustments to lighting, color, structure, and spatial depth.
Put simply:
“Rendering means using computer software to generate an image from a 3D model.”
The Two Main Types of Rendering
1. Real-Time Rendering
Used primarily in computer animation and video games, real-time rendering ensures that scenes are displayed from the correct perspective as the user interacts with them.
2. Pre-Rendering (Offline Rendering)
Pre-rendering is commonly used in film production to create lifelike scenes with special effects at the highest quality. This type of rendering is also widely applied in advertising, product design, and real estate, allowing photorealistic visualizations to be produced even in the early stages of development.
Advantages of Rendering
The greatest advantage of rendering lies in its flexibility — images, graphics, or scenes can be adjusted as needed to achieve a highly aesthetic, photorealistic result. Such renderings can replace expensive photo shoots, since once a base 3D rendering is created, it can be easily modified to change colors, textures, perspectives, backgrounds, surfaces, and lighting effects with minimal effort.
Use of Renderings in Product Development and Real Estate
In manufacturing, product development, architecture, and real estate, renderings are frequently used to create visualizations based on construction drawings, blueprints, or CAD data.
The major benefit of 3D renderings is that products or buildings can be visualized, evaluated, and refined photorealistically — long before a prototype is built or construction even begins.
