Easter wine bottle CGI — five visuals for Lidl
This Easter wine bottle CGI project was commissioned by Lidl, part of Schwarz Group AG — one of Germany’s largest grocery chains. The brief: five high-quality visuals for the Easter magazine that would communicate each product with appetite-stimulating clarity. We produced the wine bottle rendering and image compositions using advertising photography, CGI rendering, and creative retouching.
Easter wine bottle CGI — from scribble to final visual
The making-of frames show the full progression — from initial scribble through stock footage selection, CGI rendering, and Photoshop compositing to the final image. As a result, each visual tells a simple and compelling story about the product. Furthermore, the approach kept production efficient: no large-scale advertising photo shoot entered the budget. We built each scene from carefully selected photographic elements and CGI, then refined everything in post-production. The final visuals appeared in the Lidl Easter magazine and across campaign formats.
Why retail brands choose CGI for seasonal campaigns
Seasonal campaigns run on tight timelines and tighter budgets. However, product quality expectations don’t drop — they go up. CGI and hybrid compositing give us the flexibility to produce multiple high-quality visuals in parallel without additional studio costs. If you want to understand the production argument, our piece on why great products deserve better than a photo shoot covers it directly. For the compositing craft, our 7 tips for perfect Photoshop compositing is worth reading. See also our Somersby cider CGI rendering for another beverage product example.
More beverage and retail CGI work
Your product. Our visual. Whether it’s a seasonal campaign, a product launch, or a single key image — we deliver it efficiently, at the right quality, and on schedule. Seasonal work moves fast — and so do we. Let’s talk. We look forward to hearing about your next project.
