AI packaging design commercial use: where AI wins, where CGI does

Why AI packaging design commercial use needs an honest framework Picture a scenario we walk through with brand teams almost every week. A creative director sits in front of a Midjourney board: twelve perfume bottle variations, all stunning thumbnails, all completely unusable for production. The bottle silhouette drifts between frames. Cap geometry is different in […]

AI vs CGI for advertising: when to use what

And the honest answer is almost never “pick one.” The studios shipping the strongest work in 2026 are the ones who know which tool earns its place on which job — and how to combine the two without compromising the brand