A series of six key visuals to beautifully depict the transformation process from traditional to digital and back for well known logistics giant
We’re witnessing the shift from industrialization to full-on digitalization, and no company is untouched by this transformation. Rhenus Logistics decided to bring a stronger visual focus to the digital dimension of their brand — and commissioned us to create six custom visuals to bring that vision to life.
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The concept idea — showing transport vehicles passing through a digital screen — was developed in close collaboration with the client and carried consistently across all six key visuals.
Using digital image editing and creative retouching, we were able to combine multiple photo elements and visual components to create entirely new, striking image worlds. The photo material came from Rhenus’ own database — no additional advertising photo shoots were needed for this project.
As always, we focused on lighting quality and overall visual impact. With the right professional lighting setup, products can look truly captivating and full of character.
The tire’s environment was created using carefully selected stock images and transformed into a fully professional image world. For the final touch, we used techniques from compositing and refined everything in Photoshop during post-production.
The result? A high-end product visualization — cost-efficient and completely free of traditional advertising photography.
Would you like your company to stand out with equally stunning visuals?
Let’s make it happen!
