How to brief a CGI studio (and actually get what you need)
Do you have a technical drawing?” Silence. “What’s the surface finish on the cap — gloss, satin, or matte?” A pause. Then: “It’s just… shiny?” That exchange is the beginning of a long and expensive revision cycle that nobody wanted..
What does a digital artist actually do?
Doctors they understand. Teachers, engineers, electricians. But “digital artist” sits in that uncomfortable zone between art and technology …