Creative Destruction: A Wrecking Ball Reimagined with CGI and Photo Retouching
The powerful “MEM Montage-Kleber Extrem” deserves a key visual that showcases its full, uncompromising strength.
How do you visualize such extreme adhesive power? For example: a wrecking ball smashing into the product — only to be destroyed by the sheer force of the adhesive. Striking, bold, unforgettable.
We love bringing products to life and aren’t afraid to take visual storytelling to the extreme. Our Photoshop compositings and creative retouching techniques speak for themselves.
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This visual is a hybrid of CGI — used for the wrecking ball — and our advertising and product photography, which captured the adhesive itself. Both elements were seamlessly combined through creative retouching to form a powerful, cohesive key visual.
