Creating an AI campaign visual for the world’s largest theater stage

When the Friedrichstadt-Palast called, the brief changed everything Some projects arrive the way you’d expect — a briefing, a timeline, a neat handoff. This one arrived on my birthday. A phone call from the Friedrichstadt-Palast in Berlin, home to the world’s largest theater stage at nearly 3,000 square metres. They needed an AI campaign visual […]

AI vs CGI for advertising: when to use what

And the honest answer is almost never “pick one.” The studios shipping the strongest work in 2026 are the ones who know which tool earns its place on which job — and how to combine the two without compromising the brand

Are retouchers dead?

Retouching was part of my job. Now it has lost most of its relevance. An entire branch of the profession — quietly disappearing?