AI images legal risks: your 2026 survival roadmap

AI generated marketing images and the EU AI Act in 2026: what brands need to do, even for campaigns already on TV, YouTube or in print.

AI packaging design commercial use: where AI wins, where CGI does

Why AI packaging design commercial use needs an honest framework Picture a scenario we walk through with brand teams almost every week. A creative director sits in front of a Midjourney board: twelve perfume bottle variations, all stunning thumbnails, all completely unusable for production. The bottle silhouette drifts between frames. Cap geometry is different in […]

Key visual briefing template: how to brief a key visual agency in 2026

Key visual briefing template: how to brief a key visual agency in 2026 How to brief a key visual agency: the email that decides round one or round five Every key visual project lives or dies on the same email. It is the brief — a one-pager, two-pager, sometimes a hastily forwarded thread — that […]

Creating an AI campaign visual for the world’s largest theater stage

When the Friedrichstadt-Palast called, the brief changed everything Some projects arrive the way you’d expect — a briefing, a timeline, a neat handoff. This one arrived on my birthday. A phone call from the Friedrichstadt-Palast in Berlin, home to the world’s largest theater stage at nearly 3,000 square metres. They needed an AI campaign visual […]

AI vs CGI for advertising: when to use what

And the honest answer is almost never “pick one.” The studios shipping the strongest work in 2026 are the ones who know which tool earns its place on which job — and how to combine the two without compromising the brand

Are retouchers dead?

Retouching was part of my job. Now it has lost most of its relevance. An entire branch of the profession — quietly disappearing?