AI packaging design commercial use: where AI wins, where CGI does

Luxury perfume bottle hero render demonstrating the production-grade fidelity AI packaging design commercial use still has to meet, full CGI build by Lauktien Studio

Why AI packaging design commercial use needs an honest framework Picture a scenario we walk through with brand teams almost every week. A creative director sits in front of a Midjourney board: twelve perfume bottle variations, all stunning thumbnails, all completely unusable for production. The bottle silhouette drifts between frames. Cap geometry is different in […]

Key visual briefing template: how to brief a key visual agency in 2026

Key visual briefing template hero — campaign key visual on a billboard demonstrating how to brief a key visual agency by Lauktien Studio

Key visual briefing template: how to brief a key visual agency in 2026 How to brief a key visual agency: the email that decides round one or round five Every key visual project lives or dies on the same email. It is the brief — a one-pager, two-pager, sometimes a hastily forwarded thread — that […]

3D product visualization cost: what brands pay in 2026

Premium perfume bottle 3D product visualization with bokeh light, illustrating CGI cost factors for luxury brands

What 3D product visualization cost actually pays for The procurement call always reaches the same awkward minute. Everybody likes the brief. The timeline is doable. References are agreed. Then somebody clears their throat and asks the question nobody wants to ask first. So, roughly, what’s the 3D product visualization cost on something like this? Most […]

Creating an AI campaign visual for the world’s largest theater stage

Friedrichstadt-Palast AI campaign key visual with dramatic stage lighting and performer

When the Friedrichstadt-Palast called, the brief changed everything Some projects arrive the way you’d expect — a briefing, a timeline, a neat handoff. This one arrived on my birthday. A phone call from the Friedrichstadt-Palast in Berlin, home to the world’s largest theater stage at nearly 3,000 square metres. They needed an AI campaign visual […]

AI vs CGI for advertising: when to use what

AI vs CGI advertising comparison: a perfume bottle rendered side by side, AI generated on the left and CGI on the right, on a wet ceramic surface

And the honest answer is almost never “pick one.” The studios shipping the strongest work in 2026 are the ones who know which tool earns its place on which job — and how to combine the two without compromising the brand

How to brief a CGI studio (and actually get what you need)

CGI studio brief on a wooden desk showing technical speaker drawings, material swatches in wood and brushed gold, and a product reference photo

Do you have a technical drawing?” Silence. “What’s the surface finish on the cap — gloss, satin, or matte?” A pause. Then: “It’s just… shiny?” That exchange is the beginning of a long and expensive revision cycle that nobody wanted..